After placing 3rd on the 2019 Championship Tour, Jordy Smith went straight to work in preparing for the 2020 season.A part-time resident of Hawaii, Jordy took full advantage of what life on the North Shore offers.From Ginastica training with Kid Peligro, dialing in his equipment, and surfing world-class waves,Jordy was ready for the upcoming 2020 WCT....but the world had other plans.Due to the impact of COVID-19, all WSL events were canceled.Watch how Jordy spent his time as a late-season west swell headed for the North Shore in "Beyond The Tour: Hawaii."
Inspired by the ‘stay at home order’ under which California currently lives, "ADAPT?" takes advantage of Santa Cruz’s empty streets to imagine a dystopian world where ‘Surf City’ becomes a surrealistic ghost town. Directed / Shot / Edited: Kyle Buthman Surfing: Sam CoffeyCamera Operator: Nick Alheit Color: Trevor Durtschi & Killian Mullen Sound: William Storkson Graphics: Reilly SauerMusic: Mica Levi Special Thanks: Ian Shiller, Toby & Eric Thiermann, Perry Gerkshow
We are proud to present the short film, ‘HONOLUA BLOMFIELD’, by Morgan Maassen.The film is a glimpse into the two-time World Longboard Champion’s Hawaiian surfing roots and her elegant surfingcaptured in Indonesia and her beloved North Shore of Oahu. The Blomfield’s Hawaiian surfing heritage runs deep.Honolua’s grandfather and his brother were a part of the first generation to surf the notorious Pipeline.Her grandmother and mother both surfed, and her father, Kolohe, was a professional surfer in the late 80’s.Surfing and a strong connection to the ocean would become a way of life for Honolua.She started surfing at the age of two, was a Team O’Neill rider before the age of ten, joined the world tour at fifteen,and won her second world title in 2019 at age twenty.
When you’re in a place of darkness, you’re in a powerful place of change. ‘Transmutation’ is a celebration of growth.The 19/20 Australian bushfire season as of March 9th, 2020 burnt an estimated 18.6 million hectares and destroyed over 2,779 homes.Lachie Rombouts lives on the south coast of NSW, which was one of the greatest affected areas.Lachie chose to leave money for happiness many moons ago.Surfing through the bushfire season not only helped him avoid familiar darkness, but it brought clarity towards a common goal.He is doing what he can to help by planting new vegetation for local elders and homes in these decimated areas.“Transmutation. Grapes must be crushed to make wine. Diamonds from under pressure.Olives are pressed to release oil. Seeds grow in darkness.Whenever you feel crushed, under pressure, pressed, or in darkness, you’re in a powerful place of transformation/transmutation."- Lalah Deliah Film and Edit: Thibault Upton Additional Footage: Max Zappas, Andrew Kaineder, Nick Colclough, Shane Fletcher.Music: Landon Trimble and the Pist Idiots. Graphics: Jerson Cherry Grade: Sean Mac
SURFING IS OUR PASSION. IT BRINGS US JOY AND ENRICHES OUR LIVES BUT ALSO HAS THE POWER TO BRING US TOGETHER. THAT'S WHY WE BELIEVE IT’S IMPORTANT TO PLAY OUR PART NOT ONLY FOR OUR SURF COMMUNITY BUT FOR THE GLOBAL COMMUNITY AS WELL. #WEWILLSURFAGAIN, BUT BEFORE WE CAN GET BACK TO BEING THE FIRST NAME IN THE WATER, WE ENCOURAGE YOU TO SHOW US THE CREATIVE WAYS ARE YOU ARE EXPERIENCING STAYING AT HOME AND WHY YOU BELIEVE IT’S IMPORTANT. WHETHER IT BE YOUR WFH OFFICE, NEW FOUND CREATIVE SPACE OR HOW YOU ARE KEEPING THE STOKE ALIVE FROM HOME, WE WANT TO SEE YOUR #STAYHOME EXPERIENCES AND WHY YOU BELIEVE IT'S IMPORTANT. SUBMIT A PHOTO OR SHORT VIDEO ON INSTAGRAM, USE THE HASHTAG #WEWILLSURFAGAIN AND TAG @ONEILLUSA FOR A CHANCE TO WIN A $500 STORE CREDIT TO US.ONEILL.COM.
For the 4th installment of O’Neill Strike Missions, Jordy Smith hosts his homeland, the Republic of South Africa.The mission takes Jordy, Ian Crane and Soli Bailey on an overland excursion.The crew gets fully exposed to the culture and diversity of the Rainbow Nation, scoring amazing surf along the entire coast of South Africa and beyond.Sit back and dream of your next adventure as the boys take you on a journey of travel and surf exploration.
Orange County has changed a lot over the years, but, while San Clemente has grown with the times, it’s managed to maintain its charm and surf-town vibe.Also known for its perfect cobblestone point breaks, San Clemente is home to California’s greatest surfing pedigree.Ian Crane is the latest in the long line of talent steeped in generations of California surf culture and heritage.Growing up in SC, Ian had a front-row seat to the world's best surfers on a daily basis.This exposure and his dogged perseverance have led to Ian becoming one of the most dynamic and entertaining surfers in any lineup.On this installment of Team O'Neill we catch up with Ian at home, a place where, while he doesn't get to spend a lot of time, he always makes the most of it. With visits to the Lost Surfboards factory and watching him painting boards,catching a few waves, and applying resin to beach wood, we'll dive into the mind of Ian Crane.
Raised by nature, Imogen is a true product of the rugged and desolate Western Australian coastline.As a leader of a new generation of female surfers, the 24-year-old developed her love for the ocean and big waves amongst the region’s challenging reef breaks.As an O’Neill ambassador, Imogen lives a nomadic lifestyle traveling the globe year-round,but her favorite place to be is back home where the desert meets the sea. Shot & edited by Morgan Maassen.
Timmy Reyes' post 'CT life comprises of many spontaneous, barrel-filled strikes.So when Timmy called us for a drop-of-the-hat snowboard trip,we figured we'd sit Timmy down to pick his brain about his stylistic inspirations, his preferred sticks and more before he jetted off on another mission. For a brief glimpse into the mind of Timmy, enjoy the latest "Conversations With."
The all-new Hyperfreak Boardshort is designed to keep you surfing longer.Stretch fabrication offers the perfect amount of flexibility while quick-dry, anti-rash technology is used to maximize comfort and performance.
Introducing the Boondocks Hybrid Short. A modern take on the classic cargo short.Lightweight, stretch fabrication allows for freedom of movement while O’Neill cooling fabric keeps you comfortable in the heat.The full elastic waistband and drawcord adjust for a secure fit.
Jack O’Neill’s pioneering spirit and simple desire to surf longer left a legacy of innovation that transformed surf culture.Since 1952, our products have been trusted by athletes to take on the most demanding conditions.This is the foundation of the O’Neill brand.The First Name In the Water Campaign is where our authentic heritage and modern performance collide.We strive to innovate, evolve and continue inspiring all those who live the surf lifestyle.